SportsWeekly.Com — Editorial Record Record last verified: 16 Aug 2026

About the Founder

Michael Doyle

Founder and editorial architect of SportsWeekly.Com. Senior Web Designer, Senior Editor, and Writer based in Halifax, Nova Scotia, Canada — twenty years building web content, five-plus leading editorial and marketing teams.

Based in Halifax, Nova Scotia, CA Experience 20+ years, digital publishing Leadership 5+ years, marketing & editorial Contact michael@watching.com

I founded SportsWeekly.Com to give readers fast, accurate coverage across every major sport — NFL, MLB, NBA, NHL, Golf, Tennis, Soccer, Cricket, and Cycling — without the clutter or recycled wire copy that fills most sports sites. Every headline on this site is written, verified, or edited under my direct oversight.

This page is organized against Google's E-E-A-T framework — Experience, Expertise, Authoritativeness, and Trustworthiness — so readers can verify exactly why SportsWeekly's coverage should be trusted.

★ Primary E-E-A-T Signal — 2026 Core Update
E

Weighted Highest by Google's Current Algorithm

Experience — First-Hand, Verifiable Track Record

Google's March 2026 core update made Experience the primary E-E-A-T differentiator — rewarding specific, first-hand, verifiable involvement over general credentials. This section is built to that standard.

Supporting the Record

Three more standards, same commitment

Every claim below is verifiable against SportsWeekly.Com's live coverage. Nothing here is aspirational — it describes work already in production.

E

Signal Two

Expertise — Sports Coverage at Scale

  • Multi-Sport Editorial Desks

    SportsWeekly.Com runs dedicated coverage across NFL, MLB, NBA, NHL, Golf, Tennis, Soccer, Cricket, and Cycling — each desk built and edited to the same accuracy standard, not templated wire reposts.

  • Modern Web Architecture & AI Integration

    Combining advanced full-stack AI tools — including Claude — to rapidly engineer clean, fast, per-sport layouts, with strict human oversight on all technical execution and editorial content.

  • Live Data Discipline

    Scores, standings, and in-progress storylines are pulled and verified against real, current results — not stale or fabricated placeholders — and refreshed as games and stories develop.

A

Signal Three

Authoritativeness — Industry Presence & Execution

  • Human-Led Editorial Rigor

    While technology drives front-end deployment, every headline, byline, and storyline on SportsWeekly.Com is researched, written, and verified by a real editorial process — not anonymous or auto-generated content.

  • Ecosystem Authority

    SportsWeekly.Com sits alongside three other properties in an interconnected network — education, entertainment, and civic data — each built to the same editorial standard.

T

Signal Four

Trustworthiness — Transparency & Verification

  • Direct Accountability

    Real identity verification with a physical base of operations in Halifax, Nova Scotia, Canada — no anonymous ownership behind SportsWeekly.Com.

  • Direct Contact Channel

    Open lines of communication for readers and advertisers — reach out directly at michael@watching.com.

  • Commitment to Accuracy

    A rigorous approach to sourcing and fact-checking, ensuring sports fans receive reliable, up-to-date coverage they can depend on during fast-moving stories.

Correspondence

For editorial inquiries, corrections, or advertising:

michael@watching.com

Location of Operations

Halifax, Nova Scotia, Canada

Physical base for all editorial and technical work behind SportsWeekly.Com.